Our Founders

  • Jacob Hadman (he/him)

    Jacob is a seasoned sales leader with over 15 years of experience specializing in national accounts, relationship management, and customer success. With a proven track record of addressing complex business challenges and driving impactful results, Jacob combines strategic thinking with hands-on expertise to deliver exceptional outcomes for clients and organizations alike.

    A results-oriented professional, Jacob excels in building and nurturing strong, long-lasting customer relationships. His ability to connect with clients, understand their unique needs, and provide tailored solutions has consistently led to high success rates in closing sales and fostering customer loyalty. His experience managing national accounts highlights his ability to navigate diverse markets, develop winning strategies, and exceed performance expectations.

    Jacob's expertise extends beyond individual performance. He is a natural leader, adept at coaching and mentoring sales teams to achieve their full potential. His ability to develop and execute effective sales strategies has been a driving force in achieving outstanding team results. His leadership style emphasizes collaboration, empowerment, and accountability, fostering a culture of continuous improvement and success.

    Jacob’s dedication to excellence and passion for growth make him an invaluable asset to any organization seeking to drive revenue, strengthen customer relationships, and achieve sustained success. His strategic insights and expertise are critical to helping businesses thrive in today’s dynamic marketplace.

  • Carlos Bassetti (he/him)

    Carlos is a former multi-unit business owner in Washington State, having co-owned several successful ventures with Sarah that specialized in the production and marketing of mead, natural wine, and cider. A renowned expert in his field, Carlos has received numerous accolades that reflect his passion for the craft and his sharp business acumen.

    Before his ventures in Washington, Carlos spent several years as a distinguished mead maker in Arizona, where he honed his expertise and developed a comprehensive understanding of the beverage industry. His extensive knowledge spans all aspects of production, from sourcing and processing raw materials to branding and marketing products. Additionally, Carlos has hands-on experience designing and constructing production spaces to optimize efficiency and operations.

    Carlos’s insights and guidance are invaluable to clients seeking to enter or expand within the beverage industry. Whether you’re a small startup or an established business looking to scale your operations, Carlos is committed to delivering tailored solutions that align with your unique goals and drive your success forward.

    With a proven track record and unwavering dedication to excellence, Carlos is uniquely positioned to help businesses thrive in the competitive beverage market.

  • Sarah Palmer (she/her)

    Sarah is a highly accomplished consultant with extensive expertise in manufacturing, sales, operations, and business development. With a standout track record in the coffee, natural wine, and consumer packaged goods (CPG) industries, Sarah specializes in helping businesses achieve transformative growth and operational excellence. She has also worked on select projects within the tech industry, applying her strategic insights to emerging markets.

    Having held multiple high-level C-suite roles, Sarah brings a wealth of leadership experience to her clients. She focuses on interim and fractional C-suite positions, providing dynamic leadership, acquisition positioning expertise, and strategic direction for companies undergoing transitions or scaling efforts. Her experience includes guiding businesses through significant growth phases, acquisition readiness, and successful fundraising.

    As an entrepreneur, Sarah has co-founded and successfully sold three businesses, showcasing her ability to deliver value at every stage of a company’s lifecycle. Her extensive work in CPG underscores her ability to navigate diverse markets and implement strategies that drive both brand growth and operational efficiency.

    A passionate advocate for diverse leadership, particularly for queer women in business, Sarah provides expert consulting to inspire best practices and deliver remarkable results. Her comprehensive skill set spans global and local sales, manufacturing, team management, and project execution.

    With a proven ability to drive revenue growth and deliver strategic solutions, Sarah is an invaluable partner for companies seeking transformation, excellence, and long-term success.